Digital Marketing

Digital Marketing

     COURSE SYLLABUS 

01  Introduction to Digital Marketing -

  • Fundamentals of Digital marketing& Its Significance.

  • Traditional marketing Vs Digital Marketing.

  • Evolution of Digital Marketing.

  • Digital Marketing Landscape.

  • Key Drivers.

  • Digital Consumer & Communities.

  • Gen Y & Netizen’s expectation & influence wrt Digital Marketing.


02 Social Media Marketing-

  • Fundamentals of Social Media Marketing& its significance,

  • Necessity of Social media Marketing,

  • Building a Successful strategy: Goal Setting, Implementation.


03 Search Engine Optimization

  • Introduction to SEO

  • How Search engine works

  • SEO Phases.

  • History Of SEO.

  • How SEO Works.

  • What is Googlebot (Google Crawler).

  • Types Of SEO technique, Keywords, Keyword Planner tools


04 Advertising Tools & Its Optimization

  • Advertising & its importance, 

  • Digital Advertising,

  • Different Digital Advertisement,

  • Performance of Digital Advertising:- Process & players

  • Display Advertising Media, 

  • Digital metrics